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    <title>HowShorted: YOUGOV PLC short interest changes</title>
    <link>https://howshorted.com/uk/company/yougov/</link>
    <description>Every change in the disclosed short interest of YOUGOV PLC, from official FCA data. Figures only; not investment advice.</description>
    <language>en-gb</language>
    <lastBuildDate>Thu, 24 Sep 2026 00:00:00 GMT</lastBuildDate>
    <item>
      <title>YOUGOV PLC: −0.27pp to 1.57%</title>
      <link>https://howshorted.com/uk/company/yougov/</link>
      <guid isPermaLink="false">howshorted-uk-yougov-2026-09-24</guid>
      <pubDate>Thu, 24 Sep 2026 00:00:00 GMT</pubDate>
      <description>YOUGOV PLC (United Kingdom): disclosed short interest −0.27pp to 1.57%, position date 24 Sep 2026. Official FCA data; not investment advice.</description>
    </item>
    <item>
      <title>YOUGOV PLC: −0.11pp to 1.84%</title>
      <link>https://howshorted.com/uk/company/yougov/</link>
      <guid isPermaLink="false">howshorted-uk-yougov-2026-09-21</guid>
      <pubDate>Mon, 21 Sep 2026 00:00:00 GMT</pubDate>
      <description>YOUGOV PLC (United Kingdom): disclosed short interest −0.11pp to 1.84%, position date 21 Sep 2026. Official FCA data; not investment advice.</description>
    </item>
    <item>
      <title>YOUGOV PLC: +0.01pp to 1.95%</title>
      <link>https://howshorted.com/uk/company/yougov/</link>
      <guid isPermaLink="false">howshorted-uk-yougov-2026-09-18</guid>
      <pubDate>Fri, 18 Sep 2026 00:00:00 GMT</pubDate>
      <description>YOUGOV PLC (United Kingdom): disclosed short interest +0.01pp to 1.95%, position date 18 Sep 2026. Official FCA data; not investment advice.</description>
    </item>
    <item>
      <title>YOUGOV PLC: −0.10pp to 1.94%</title>
      <link>https://howshorted.com/uk/company/yougov/</link>
      <guid isPermaLink="false">howshorted-uk-yougov-2026-09-16</guid>
      <pubDate>Wed, 16 Sep 2026 00:00:00 GMT</pubDate>
      <description>YOUGOV PLC (United Kingdom): disclosed short interest −0.10pp to 1.94%, position date 16 Sep 2026. Official FCA data; not investment advice.</description>
    </item>
    <item>
      <title>YOUGOV PLC: −0.01pp to 2.04%</title>
      <link>https://howshorted.com/uk/company/yougov/</link>
      <guid isPermaLink="false">howshorted-uk-yougov-2026-09-15</guid>
      <pubDate>Tue, 15 Sep 2026 00:00:00 GMT</pubDate>
      <description>YOUGOV PLC (United Kingdom): disclosed short interest −0.01pp to 2.04%, position date 15 Sep 2026. Official FCA data; not investment advice.</description>
    </item>
    <item>
      <title>YOUGOV PLC: −0.91pp to 2.05%</title>
      <link>https://howshorted.com/uk/company/yougov/</link>
      <guid isPermaLink="false">howshorted-uk-yougov-2026-09-07</guid>
      <pubDate>Mon, 07 Sep 2026 00:00:00 GMT</pubDate>
      <description>YOUGOV PLC (United Kingdom): disclosed short interest −0.91pp to 2.05%, position date 7 Sep 2026. Official FCA data; not investment advice.</description>
    </item>
    <item>
      <title>YOUGOV PLC: −0.45pp to 2.96%</title>
      <link>https://howshorted.com/uk/company/yougov/</link>
      <guid isPermaLink="false">howshorted-uk-yougov-2026-09-03</guid>
      <pubDate>Thu, 03 Sep 2026 00:00:00 GMT</pubDate>
      <description>YOUGOV PLC (United Kingdom): disclosed short interest −0.45pp to 2.96%, position date 3 Sep 2026. Official FCA data; not investment advice.</description>
    </item>
    <item>
      <title>YOUGOV PLC: +0.11pp to 3.41%</title>
      <link>https://howshorted.com/uk/company/yougov/</link>
      <guid isPermaLink="false">howshorted-uk-yougov-2026-09-02</guid>
      <pubDate>Wed, 02 Sep 2026 00:00:00 GMT</pubDate>
      <description>YOUGOV PLC (United Kingdom): disclosed short interest +0.11pp to 3.41%, position date 2 Sep 2026. Official FCA data; not investment advice.</description>
    </item>
    <item>
      <title>YOUGOV PLC: −0.09pp to 3.30%</title>
      <link>https://howshorted.com/uk/company/yougov/</link>
      <guid isPermaLink="false">howshorted-uk-yougov-2026-08-28</guid>
      <pubDate>Fri, 28 Aug 2026 00:00:00 GMT</pubDate>
      <description>YOUGOV PLC (United Kingdom): disclosed short interest −0.09pp to 3.30%, position date 28 Aug 2026. Official FCA data; not investment advice.</description>
    </item>
    <item>
      <title>YOUGOV PLC: −0.09pp to 3.39%</title>
      <link>https://howshorted.com/uk/company/yougov/</link>
      <guid isPermaLink="false">howshorted-uk-yougov-2026-08-24</guid>
      <pubDate>Mon, 24 Aug 2026 00:00:00 GMT</pubDate>
      <description>YOUGOV PLC (United Kingdom): disclosed short interest −0.09pp to 3.39%, position date 24 Aug 2026. Official FCA data; not investment advice.</description>
    </item>
    <item>
      <title>YOUGOV PLC: −0.21pp to 3.48%</title>
      <link>https://howshorted.com/uk/company/yougov/</link>
      <guid isPermaLink="false">howshorted-uk-yougov-2026-08-18</guid>
      <pubDate>Tue, 18 Aug 2026 00:00:00 GMT</pubDate>
      <description>YOUGOV PLC (United Kingdom): disclosed short interest −0.21pp to 3.48%, position date 18 Aug 2026. Official FCA data; not investment advice.</description>
    </item>
    <item>
      <title>YOUGOV PLC: +0.20pp to 3.69%</title>
      <link>https://howshorted.com/uk/company/yougov/</link>
      <guid isPermaLink="false">howshorted-uk-yougov-2026-08-17</guid>
      <pubDate>Mon, 17 Aug 2026 00:00:00 GMT</pubDate>
      <description>YOUGOV PLC (United Kingdom): disclosed short interest +0.20pp to 3.69%, position date 17 Aug 2026. Official FCA data; not investment advice.</description>
    </item>
    <item>
      <title>YOUGOV PLC: −0.11pp to 3.49%</title>
      <link>https://howshorted.com/uk/company/yougov/</link>
      <guid isPermaLink="false">howshorted-uk-yougov-2026-08-11</guid>
      <pubDate>Tue, 11 Aug 2026 00:00:00 GMT</pubDate>
      <description>YOUGOV PLC (United Kingdom): disclosed short interest −0.11pp to 3.49%, position date 11 Aug 2026. Official FCA data; not investment advice.</description>
    </item>
    <item>
      <title>YOUGOV PLC: −0.10pp to 3.60%</title>
      <link>https://howshorted.com/uk/company/yougov/</link>
      <guid isPermaLink="false">howshorted-uk-yougov-2026-08-07</guid>
      <pubDate>Fri, 07 Aug 2026 00:00:00 GMT</pubDate>
      <description>YOUGOV PLC (United Kingdom): disclosed short interest −0.10pp to 3.60%, position date 7 Aug 2026. Official FCA data; not investment advice.</description>
    </item>
    <item>
      <title>YOUGOV PLC: −1.03pp to 3.70%</title>
      <link>https://howshorted.com/uk/company/yougov/</link>
      <guid isPermaLink="false">howshorted-uk-yougov-2026-08-04</guid>
      <pubDate>Tue, 04 Aug 2026 00:00:00 GMT</pubDate>
      <description>YOUGOV PLC (United Kingdom): disclosed short interest −1.03pp to 3.70%, position date 4 Aug 2026. Official FCA data; not investment advice.</description>
    </item>
    <item>
      <title>YOUGOV PLC: −0.05pp to 4.73%</title>
      <link>https://howshorted.com/uk/company/yougov/</link>
      <guid isPermaLink="false">howshorted-uk-yougov-2026-08-03</guid>
      <pubDate>Mon, 03 Aug 2026 00:00:00 GMT</pubDate>
      <description>YOUGOV PLC (United Kingdom): disclosed short interest −0.05pp to 4.73%, position date 3 Aug 2026. Official FCA data; not investment advice.</description>
    </item>
    <item>
      <title>YOUGOV PLC: −0.29pp to 4.78%</title>
      <link>https://howshorted.com/uk/company/yougov/</link>
      <guid isPermaLink="false">howshorted-uk-yougov-2026-07-30</guid>
      <pubDate>Thu, 30 Jul 2026 00:00:00 GMT</pubDate>
      <description>YOUGOV PLC (United Kingdom): disclosed short interest −0.29pp to 4.78%, position date 30 Jul 2026. Official FCA data; not investment advice.</description>
    </item>
    <item>
      <title>YOUGOV PLC: −0.36pp to 5.07%</title>
      <link>https://howshorted.com/uk/company/yougov/</link>
      <guid isPermaLink="false">howshorted-uk-yougov-2026-07-28</guid>
      <pubDate>Tue, 28 Jul 2026 00:00:00 GMT</pubDate>
      <description>YOUGOV PLC (United Kingdom): disclosed short interest −0.36pp to 5.07%, position date 28 Jul 2026. Official FCA data; not investment advice.</description>
    </item>
    <item>
      <title>YOUGOV PLC: −0.09pp to 5.43%</title>
      <link>https://howshorted.com/uk/company/yougov/</link>
      <guid isPermaLink="false">howshorted-uk-yougov-2026-07-27</guid>
      <pubDate>Mon, 27 Jul 2026 00:00:00 GMT</pubDate>
      <description>YOUGOV PLC (United Kingdom): disclosed short interest −0.09pp to 5.43%, position date 27 Jul 2026. Official FCA data; not investment advice.</description>
    </item>
    <item>
      <title>YOUGOV PLC: −0.01pp to 5.52%</title>
      <link>https://howshorted.com/uk/company/yougov/</link>
      <guid isPermaLink="false">howshorted-uk-yougov-2026-07-23</guid>
      <pubDate>Thu, 23 Jul 2026 00:00:00 GMT</pubDate>
      <description>YOUGOV PLC (United Kingdom): disclosed short interest −0.01pp to 5.52%, position date 23 Jul 2026. Official FCA data; not investment advice.</description>
    </item>
    <item>
      <title>YOUGOV PLC: +0.04pp to 5.53%</title>
      <link>https://howshorted.com/uk/company/yougov/</link>
      <guid isPermaLink="false">howshorted-uk-yougov-2026-07-22</guid>
      <pubDate>Wed, 22 Jul 2026 00:00:00 GMT</pubDate>
      <description>YOUGOV PLC (United Kingdom): disclosed short interest +0.04pp to 5.53%, position date 22 Jul 2026. Official FCA data; not investment advice.</description>
    </item>
    <item>
      <title>YOUGOV PLC: −0.01pp to 5.49%</title>
      <link>https://howshorted.com/uk/company/yougov/</link>
      <guid isPermaLink="false">howshorted-uk-yougov-2026-07-16</guid>
      <pubDate>Thu, 16 Jul 2026 00:00:00 GMT</pubDate>
      <description>YOUGOV PLC (United Kingdom): disclosed short interest −0.01pp to 5.49%, position date 16 Jul 2026. Official FCA data; not investment advice.</description>
    </item>
    <item>
      <title>YOUGOV PLC: −0.28pp to 5.50%</title>
      <link>https://howshorted.com/uk/company/yougov/</link>
      <guid isPermaLink="false">howshorted-uk-yougov-2026-07-13</guid>
      <pubDate>Mon, 13 Jul 2026 00:00:00 GMT</pubDate>
      <description>YOUGOV PLC (United Kingdom): disclosed short interest −0.28pp to 5.50%, position date 13 Jul 2026. Official FCA data; not investment advice.</description>
    </item>
    <item>
      <title>YOUGOV PLC: first disclosed at 5.78%</title>
      <link>https://howshorted.com/uk/company/yougov/</link>
      <guid isPermaLink="false">howshorted-uk-yougov-2026-07-08</guid>
      <pubDate>Wed, 08 Jul 2026 00:00:00 GMT</pubDate>
      <description>YOUGOV PLC (United Kingdom): disclosed short interest first disclosed at 5.78%, position date 8 Jul 2026. Official FCA data; not investment advice.</description>
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