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HowShorted

How shorted is MediaAlpha, Inc.? MAX

#1,690most shorted US stockof 3,805 ranked stocks, more shorted than 55%

4.97%
of shares outstanding reported short · settlement date 15 Sep 2026
vs previous report
−0.18
5 reports (~10 weeks)
+0.24
days to cover
4.94
Aggregate net short position time series for MediaAlpha, Inc.

Markers along the chart's base: ▲ results announced (an 8-K reporting results was filed) ▲ quarterly or annual report filed. Dates are SEC filing dates; hover a point to see events since the previous settlement.

Days to cover

FINRA's own figure: reported shares short divided by the stock's average daily trading volume, published alongside each settlement. It expresses the short position in days of typical trading rather than as a percentage of the company; the two can move differently.

Aggregate net short position time series for MediaAlpha, Inc. days to cover

Short interest around results

For each results announcement (an 8-K reporting results, by its SEC filing date), the FINRA settlement before it and the first one after. Settlements fall twice a month, so the two figures can sit up to a month apart and much else changes in between: this shows what was reported, not why.

Reported short interest before and after each results announcement
Results filedSettlement beforeSettlement afterChange
29 Jul 20264.35% 15 Jul 20264.65% 31 Jul 2026+0.30
29 Apr 20264.91% 15 Apr 20265.00% 30 Apr 2026+0.09
23 Feb 20264.95% 13 Feb 20265.62% 27 Feb 2026+0.67
29 Oct 20253.51% 15 Oct 20253.41% 31 Oct 2025−0.10
6 Aug 20252.82% 31 Jul 20252.91% 15 Aug 2025+0.09
30 Apr 20253.79% 15 Apr 20253.85% 15 May 2025+0.06
24 Feb 20252.77% 14 Feb 20252.05% 28 Feb 2025−0.72
30 Oct 20243.89% 15 Oct 20243.48% 31 Oct 2024−0.41

Fails to deliver

The SEC's fails-to-deliver figure for MAX: the aggregate net balance of shares that failed to be delivered at each settlement date, published by the SEC twice a month and shown here verbatim for the trailing window. A balance is not a daily flow, and a fail has many ordinary causes; the SEC says it cannot guarantee the accuracy of the data. See what fails to deliver are and the largest balances today.

Last balance on file
1,638
11 Sep 2026
Highest in window
40,000
18 Jun 2026
Days with a balance
35
Window
16 Sep 2025 to 14 Sep 2026
Aggregate net short position time series for MediaAlpha, Inc. fails to deliver

Source: U.S. Securities and Exchange Commission, fails-to-deliver data (public domain). Only settlement days with a positive balance appear; the largest balance in the window was 40K shares.

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Sector: Industrials

History

Full reported short interest history
Settlement dateShort %Change
15 Sep 20264.97%−0.18
31 Aug 20265.15%+0.47
14 Aug 20264.68%+0.03
31 Jul 20264.65%+0.30
15 Jul 20264.35%−0.38
30 Jun 20264.73%−0.98
15 Jun 20265.71%+0.41
29 May 20265.30%+0.06
15 May 20265.24%+0.24
30 Apr 20265.00%+0.09
15 Apr 20264.91%−0.10
31 Mar 20265.01%−0.05
13 Mar 20265.06%−0.56
27 Feb 20265.62%+0.67
13 Feb 20264.95%+2.19
30 Jan 20262.76%+0.26
15 Jan 20262.50%+0.13
31 Dec 20252.37%−0.06
15 Dec 20252.43%−0.13
28 Nov 20252.56%−0.42
14 Nov 20252.98%−0.43
31 Oct 20253.41%−0.10
15 Oct 20253.51%+0.13
30 Sep 20253.38%+0.70
15 Sep 20252.68%−0.15
29 Aug 20252.83%−0.08
15 Aug 20252.91%+0.09
31 Jul 20252.82%−0.33
15 Jul 20253.15%−0.24
30 Jun 20253.39%+0.35
13 Jun 20253.04%−0.10
30 May 20253.14%−0.71
15 May 20253.85%+0.69
30 Apr 20253.16%−0.63
15 Apr 20253.79%+0.52
31 Mar 20253.27%+0.93
14 Mar 20252.34%+0.29
28 Feb 20252.05%−0.72
14 Feb 20252.77%+0.13
31 Jan 20252.64%+0.12
15 Jan 20252.52%−0.73
31 Dec 20243.25%+0.16
13 Dec 20243.09%+0.60
29 Nov 20242.49%−0.08
15 Nov 20242.57%−0.91
31 Oct 20243.48%−0.41
15 Oct 20243.89%+0.14
30 Sep 20243.75%+0.50
13 Sep 20243.25%+0.23
30 Aug 20243.02%−0.11
15 Aug 20243.13%−0.29
31 Jul 20243.42%−0.34
15 Jul 20243.76%−0.57
28 Jun 20244.33%−0.07
14 Jun 20244.40%+1.31
31 May 20243.09%+1.51
15 May 20241.58%−0.05
30 Apr 20241.63%+0.32
15 Apr 20241.31%+0.51
28 Mar 20240.80%−0.04
15 Mar 20240.84%−0.22
29 Feb 20241.06%−0.83
15 Feb 20241.89%−0.11
31 Jan 20242.00%+0.07
12 Jan 20241.93%+0.20
29 Dec 20231.73%+0.11
15 Dec 20231.62%+0.19
30 Nov 20231.43%+0.23
15 Nov 20231.20%+0.18
31 Oct 20231.02%+0.04
13 Oct 20230.98%−0.11
29 Sep 20231.09%+0.05
15 Sep 20231.04%−0.09
31 Aug 20231.13%−0.33
15 Aug 20231.46%+0.26
31 Jul 20231.20%−0.04
14 Jul 20231.24%−0.42
30 Jun 20231.66%−0.06
15 Jun 20231.72%+0.30
31 May 20231.42%−0.12
15 May 20231.54%−0.09
28 Apr 20231.63%+0.82
14 Apr 20230.81%−0.03
31 Mar 20230.84%−0.02
15 Mar 20230.86%−0.48
28 Feb 20231.34%−0.18
15 Feb 20231.52%+0.03
31 Jan 20231.49%−0.19
13 Jan 20231.68%+0.22
30 Dec 20221.46%+0.04
15 Dec 20221.42%−0.18
30 Nov 20221.60%−0.94
15 Nov 20222.54%−0.01
31 Oct 20222.55%+0.22
14 Oct 20222.33%−0.16
30 Sep 20222.49%+0.61
15 Sep 20221.88%+0.13
31 Aug 20221.75%−0.12
15 Aug 20221.87%−0.06
29 Jul 20221.93%−0.08
15 Jul 20222.01%−0.05
30 Jun 20222.06%−0.13
15 Jun 20222.19%−0.01
31 May 20222.20%−0.59
13 May 20222.79%−0.03
29 Apr 20222.82%+0.05
14 Apr 20222.77%+0.04
31 Mar 20222.73%−0.11
15 Mar 20222.84%+0.01
28 Feb 20222.83%+0.43
15 Feb 20222.40%+0.43
31 Jan 20221.97%−0.32
14 Jan 20222.29%+0.19
31 Dec 20212.10%−0.20
15 Dec 20212.30%−0.17
30 Nov 20212.47%+0.30
15 Nov 20212.17%+0.33
29 Oct 20211.84%+0.25
15 Oct 20211.59%+0.16
30 Sep 20211.43%−0.04
15 Sep 20211.47%−0.08
31 Aug 20211.55%−0.09
13 Aug 20211.64%+0.01
30 Jul 20211.63%−0.01
15 Jul 20211.64%−0.02
30 Jun 20211.66%+0.13
15 Jun 20211.53%+0.24
28 May 20211.29%−0.12
14 May 20211.41%+0.04
30 Apr 20211.37%–

Newest first. Scroll inside the table for earlier dates, back to 30 Apr 2021.

Frequently asked questions

How shorted is MediaAlpha, Inc. right now?
4.97% of MediaAlpha, Inc.'s (MAX) shares outstanding were reported short for settlement date 15 Sep 2026, per FINRA's consolidated short interest report. That makes it the 1,690th most shorted US stock, out of 3,805 we rank.
What does this number include?
FINRA member firms must report their short positions in all US equities twice a month; FINRA consolidates them per security. We divide that official share count by the company's shares outstanding from its SEC filings. This is the regulatory figure, not a daily estimate.
Why does it only update twice a month?
US short interest is reported for settlement on the 15th and the last business day of each month, and FINRA publishes the consolidated figures about nine business days later. That cadence is set by regulation; no daily official figure exists.
Is this MAX's short float?
No. This is short interest as a percentage of shares outstanding, the count in the company's SEC filings. "Short float" divides the same FINRA short count by the public float, which excludes closely held shares, so it comes out higher for the same company. We publish no float estimates: the float is not a regulatory figure.
What is MAX's days to cover?
4.94 days for settlement date 15 Sep 2026: FINRA's own short interest ratio, the reported shares short divided by average daily trading volume. It is published in the same FINRA file and shown verbatim; we hold no volume data ourselves.
Which funds are short?
US public short interest is aggregate-only: individual short sellers are not named. Only some EU markets publish named positions.