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Most shorted US consumer goods stocks

Food, beverages, agriculture, household and personal products. 187 classified United States companies, ranked by disclosed short positions as of 15 Sep 2026. Sector average 5.82%.

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Sector trend

The median disclosed position across the sector's classified companies at each reporting date. A median, not a total: percentages of different companies' capital cannot be added, so this tracks the typical member, with the table below showing today's spread.

Aggregate net short position time series for US consumer goods sector median
#CompanyShort %20 rpt (pp)
1Vital Farms, Inc.24.35%+2.67
2Whirlpool Corp.23.83%+5.89
3Flowers Foods, Inc.21.92%+13.47
4G III APPAREL GROUP LTD18.29%+4.05
5Harley-Davidson, Inc.17.79%+3.57
6Molson Coors Beverage Company16.92%+7.93
7Spectrum Brands Holdings, Inc.16.89%+2.86
8Medifast, Inc.16.65%−2.10
9B&G Foods, Inc.16.34%+0.15
10Freshpet, Inc.16.19%+3.39
11Carter's Inc.15.75%+4.98
12Boston Beer Company15.37%+6.44
13Turning Point Brands, Inc.15.03%+7.06
14XMAX, Inc.15.01%+12.44
15Dine Brands Global, Inc.14.56%−0.19
16PELOTON INTERACTIVE, INC.13.98%−3.46
17POST HOLDINGS, INC.13.40%+6.18
18The Campbell's Company12.93%+2.59
19HELEN OF TROY LTD12.67%+0.16
20Once Upon a Farm, PBC12.48%–
21Fossil Group, Inc.12.46%+2.82
22Under Armour, Inc.12.45%−0.61
23Caleres Inc12.14%−10.04
24Celsius Holdings, Inc.12.12%+5.88
25Funko, Inc.11.92%+0.43
26Ethan Allen Interiors Inc11.71%+8.04
27Kontoor Brands, Inc.11.24%+5.90
28YETI Holdings, Inc.11.15%−1.46
29BellRing Brands, Inc.11.14%+3.94
30Bloomin' Brands, Inc.10.70%+1.23
31CAL-MAINE FOODS INC10.58%+1.99
32Vita Coco Company, Inc.10.15%+2.71
33FIGS, Inc.10.05%+3.66
34V.F. Corporation9.98%+2.98
35EDGEWELL PERSONAL CARE Co9.86%+3.24
36PVH Corp.9.81%+1.46
37Newell Brands Inc.9.51%−0.43
38Mattel, Inc.9.27%+4.52
39MARZETTI CO9.26%+7.36
40The Simply Good Foods Company8.63%+4.72
41MasterBrand, Inc.8.62%−3.71
42Somnigroup International Inc.8.62%+5.48
43COLUMBIA SPORTSWEAR CO8.52%+2.89
44Conagra Brands, Inc.8.44%+2.37
45General Mills, Inc.8.40%+2.76
46SRX Global Inc8.24%+6.13
47Mama's Creations, Inc.8.23%+2.70
48Universal Corporation8.22%+3.74
49Primo Brands Corporation8.14%+4.24
50Tapestry, Inc.8.01%+1.19
51The Kraft Heinz Company7.95%+3.60
52Sonos, Inc.7.87%+0.93
53A.O. Smith Corporation7.81%+5.12
54Acco Brands Corporation7.46%+2.68
55Interface, Inc.7.37%+2.92
56Wolverine World Wide, Inc.7.23%−1.44
57Ingredion Incorporated7.16%+4.64
58e.l.f. Beauty, Inc.7.15%−3.26
59Clorox Company7.03%+1.50
60FOX FACTORY HOLDING CORP6.86%+2.97
61HAIN CELESTIAL GROUP INC6.67%+0.28
62CEA Industries Inc.6.66%+6.18
63Interparfums, Inc.6.52%+1.46
64LIFETIME BRANDS, INC6.43%+5.39
65Utz Brands, Inc.6.39%+2.37
66Fortune Brands Innovations, Inc.6.38%+2.59
67Compass Diversified6.36%+0.41
68SMITH & WESSON BRANDS, INC.6.25%+0.10
69Driven Brands Holdings Inc.6.12%+1.46
70J & J Snack Foods Corp.6.01%+2.11
71MCCORMICK & CO INC5.93%+1.28
72HNI Corporation5.89%−8.31
73Mission Produce, Inc.5.81%+3.43
74Keurig Dr Pepper Inc.5.80%+3.23
75MillerKnoll, Inc.5.70%+3.20
76COTY INC5.53%+2.63
77Movado Group, Inc.5.46%+3.51
78KNOWLES CORPORATION5.40%+1.80
79Endovia Health Sciences, Inc.5.29%+5.08
80J.Jill, Inc.5.24%+1.16
81Hasbro, Inc.5.14%+2.00
82United Natural Foods Inc5.06%−0.71
83Constellation Brands, Inc.4.99%−0.69
84Steven Madden, Ltd.4.98%−5.55
85SharkNinja, Inc.4.95%+1.57
86Oil-Dri Corp of America4.94%+2.75
87Limoneira Co4.93%+2.97
88SANFILIPPO JOHN B & SON INC4.91%+3.21
89La-Z-Boy Incorporated4.90%+0.70
90US Foods Holding Corp.4.90%+1.08
91Lamb Weston Holdings, Inc.4.84%+2.19
92Planet Green Holdings Corp.4.73%+4.12
93Ralph Lauren Corporation4.68%+2.05
94Acushnet Holdings Corp.4.66%−2.26
95Amcor plc4.66%+1.41
96Westrock Coffee Company4.58%−1.25
97The Hershey Company4.57%−0.34
98cbdMD, Inc.4.56%+3.80
99Church & Dwight Co., Inc.4.56%+0.67
100National Beverage Corp.4.48%+2.09
101The J.M. Smucker Company4.43%−2.22
102Johnson Outdoors Inc. Class A4.39%+0.92
103Edible Garden AG Incorporated4.29%−2.25
104Daktronics, Inc.4.28%+1.89
105DARLING INGREDIENTS INC.4.28%−3.55
106Village Farms International, Inc.4.23%−0.14
107Coca-Cola Consolidated, Inc.4.19%+2.86
108JAKKS Pacific, Inc.4.06%−0.36
109Andersons, Inc.4.03%+1.98
110BrightView Holdings, Inc.3.99%+1.18
111Nocera, Inc.3.88%+2.55
112ALBANY INTERNATIONAL CORP3.79%+1.37
113Seneca Foods Corp3.68%+1.20
114Callaway Golf Company3.63%−7.47
115Yum! Brands, Inc.3.61%+1.17
116Zone Frontier Inc.3.46%–
117Lifeway Foods, Inc.3.40%+2.04
118Suja Life, Inc.3.24%–
119Corteva, Inc.3.10%+1.30
120Agroz Inc.3.08%–
121Archer-Daniels-Midland Co3.03%+0.31
122Kenvue Inc.3.00%+1.59
123Stepan Co.2.93%+1.34
124Rocky Brands, Inc.2.92%+0.45
125Tootsie Roll Industries, Inc.2.90%−0.42
126SUPERIOR GROUP OF COMPANIES, INC.2.82%+1.21
127Cintas Corporation2.80%+1.22
128Hamilton Beach Brands Holding2.78%+1.28
129Tyson Foods, Inc.2.70%+0.03
130Bonk, Inc.2.68%+1.23
131PILGRIMS PRIDE CORP2.68%−0.46
132American Outdoor Brands, Inc.2.67%−1.48
133Purple Innovation, Inc.2.61%+0.66
134Altria Group, Inc.2.34%−0.06
135Colgate-Palmolive Company2.31%+0.54
136Traeger, Inc.2.22%+1.08
137Mondelez International, Inc.2.18%−0.21
138Brady Corporation2.14%+1.72
139Escalade, Incorporated2.14%+1.50
140LEVI STRAUSS & CO2.09%−0.06
141Vera Bradley, Inc.2.08%−2.62
142Seaboard Corporation2.03%+1.32
143ESTEE LAUDER COMPANIES INC1.96%−0.51
144LQR House Inc.1.89%−7.51
145PepsiCo, Inc.1.89%+0.48
146Ecolab, Inc.1.88%+0.90
147Zevia PBC1.53%−0.56
148Clarus Corporation1.51%−1.69
149LiveWire Group, Inc.1.50%+0.73
150IP STRATEGY HOLDINGS, INC.1.49%−0.65
151VIRCO MFG CORPORATION1.44%−1.55
152Smithfield Foods, Inc.1.43%+0.83
153Koss Corporation1.30%−0.12
154Genasys Inc.1.26%−0.40
155UNIVERSAL ELECTRONICS INC1.15%+0.32
156Reed's, Inc.1.12%+0.32
157RYTHM, Inc.1.10%−0.38
158Laird Superfood, Inc.1.06%−0.18
159Procter & Gamble Company1.04%+0.25
160HOOKER FURNISHINGS Corp0.96%−1.01
161Coca-Cola Company0.94%+0.07
162UNIFI, Inc. New0.93%−0.26
163FITLIFE BRANDS, INC.0.89%+0.13
164Philip Morris International Inc.0.89%−0.18
165Newton Golf Company, Inc.0.74%−0.66
166Rocky Mountain Chocolate Factory, Inc.0.68%+0.31
167Emerson Radio Corp.0.60%−2.41
168Culp, Inc.0.52%+0.31
169Solesence, Inc.0.52%−0.51
170COFFEE HOLDING CO INC0.47%−0.52
171VirTra, Inc.0.47%−0.70
172BranchOut Food Inc.0.46%−0.44
173UNITED GUARDIAN INC0.43%+0.26
174Local Bounti Corporation0.37%+0.09
175Xcel Brands, Inc.0.37%−2.97
176Crown Crafts Inc0.35%−0.48
177HF Foods Group Inc.0.33%−0.47
178Jerash Holdings (US), Inc.0.30%+0.24
179BT Brands, Inc.0.26%−3.60
180BARFRESH FOOD GROUP INC.0.24%+0.09
181BROWN FORMAN CORP0.12%−0.03
182a.k.a. Brands Holding Corp.0.10%+0.05
183Brilliant Earth Group, Inc.0.10%−0.07
184AXIL Brands, Inc.0.09%−0.02
185Bloomia Holdings, Inc.0.08%−0.63
186BRIDGFORD FOODS CORP0.08%+0.01
187AMASS Brands Inc.0.06%–

Reading this table

Sector buckets are our own coarse editorial classification, not the licensed GICS or ICB schemes; only classified companies appear here. The change column is percentage points over 20 twice-monthly reports. Figures are official FINRA disclosures, see the methodology.