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Most shorted US consumer services stocks

Travel, hospitality, restaurants, gaming and leisure. 142 classified United States companies, ranked by disclosed short positions as of 15 Sep 2026. Sector average 7.73%.

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Sector trend

The median disclosed position across the sector's classified companies at each reporting date. A median, not a total: percentages of different companies' capital cannot be added, so this tracks the typical member, with the table below showing today's spread.

Aggregate net short position time series for US consumer services sector median
#CompanyShort %20 rpt (pp)
1HERTZ GLOBAL HOLDINGS, INC32.51%+14.81
2JACK IN THE BOX INC32.23%+6.41
3Wendy's Co25.61%+9.04
4CRACKER BARREL OLD COUNTRY STORE, INC25.45%+4.43
5JETBLUE AIRWAYS CORP25.44%+7.29
6Monro, Inc.24.05%+3.20
7Sweetgreen, Inc.21.31%+1.21
8PAPA JOHNS INTERNATIONAL INC21.14%+8.17
9Xponential Fitness, Inc.20.91%+10.51
10Norwegian Cruise Line Holdings Ltd.20.69%+12.50
11CHEESECAKE FACTORY INC19.91%+2.29
12Stride, Inc.19.29%+6.26
13YELP INC.19.11%+11.43
14Wingstop Inc.18.20%+4.57
15Sphere Entertainment Co.17.97%−2.31
16Vail Resorts, Inc.17.39%+5.84
17WW International, Inc.17.07%−13.49
18Park Hotels & Resorts Inc.17.02%−0.57
19Genius Sports Limited14.88%+2.92
20Surf Air Mobility Inc.14.42%+4.79
21H&R Block, Inc.14.16%+4.23
22American Airlines Group Inc.13.85%+4.88
23Portillo's Inc.13.84%−5.06
24Choice Hotels Intnl.13.36%+1.14
25Avis Budget Group, Inc.13.31%−11.66
26Brinker International, Inc.13.30%+0.17
27KURA SUSHI USA, INC.13.04%+1.04
28EVgo Inc.12.79%+1.64
29United Parks & Resorts Inc.12.65%+2.42
30CAVA Group, Inc.12.58%−1.15
31Travel + Leisure Co.12.06%+7.77
32Volato Group, Inc.12.04%–
33UNIVERSAL TECHNICAL INSTITUTE INC11.37%+7.62
34Civeo Corporation11.00%+8.38
35AMERICAN PUBLIC EDUCATION INC10.94%+3.14
36Starfighters Space, Inc.10.78%–
37First Watch Restaurant Group,10.57%+2.62
38Frontier Group Holdings, Inc.10.54%−1.89
39Planet Fitness, Inc.10.53%+2.55
40Alaska Air Group, Inc.10.32%+3.44
41RCI HOSPITALITY HOLDINGS, INC.10.27%−1.36
42Cannae Holdings, Inc.9.94%+3.24
43BJ's Restaurants, Inc.9.74%+0.96
44Hilton Grand Vacations Inc.9.71%+2.86
45Dutch Bros Inc.9.40%+2.07
46WYNDHAM HOTELS & RESORTS, INC.9.29%+1.88
47Vivid Seats Inc.9.08%–
48LINCOLN EDUCATIONAL SERVICES CORP8.94%+5.06
49RED ROBIN GOURMET BURGERS INC8.72%−3.43
50WYNN RESORTS LTD8.72%+4.49
51Allegiant Travel CO8.71%−1.49
52Corsair Gaming, Inc.8.55%+5.58
53Shake Shack Inc.8.51%−3.96
54Venu Holding Corporation8.49%+6.84
55Grand Canyon Education, Inc.8.38%+6.44
56Sunstone Hotel Investors, Inc.8.37%+1.63
57MGM RESORTS INTERNATIONAL7.62%−0.65
58Boyd Gaming Corporation7.38%+3.65
59Aureus Greenway Holdings Inc.7.17%+5.09
60Strategic Education, Inc.7.08%+3.79
61StubHub Holdings, Inc.6.90%–
62Madison Square Garden Sports Corp.6.80%+2.09
63PERDOCEO EDUCATION Corp6.49%+1.36
64Churchill Downs, Incorporated6.33%+3.23
65El Pollo Loco Holdings, Inc.6.22%+0.18
66BRIGHT HORIZONS FAMILY SOLUTIONS INC.6.14%+3.16
67Sadot Group Inc.6.11%+5.73
68HOST HOTELS & RESORTS, INC.6.00%+0.84
69Covista Inc.5.69%+2.82
70CHEGG, INC.5.65%+0.02
71United Airlines Holdings, Inc.5.61%+1.74
72Darden Restaurants, Inc.5.36%+2.06
73GRAHAM HOLDINGS COMPANY5.27%+3.34
74Pursuit Attractions & Hospitality, Inc.5.23%+0.51
75Life Time Group Holdings, Inc.5.01%+2.67
76Hyatt Hotels Corporation4.98%−1.15
77Unifirst Corp4.82%+2.49
78SkyWest, Inc.4.65%+1.80
79Red Rock Resorts, Inc.4.55%+0.41
80Southwest Airlines Co.4.51%−1.97
81TKO Group Holdings, Inc.4.40%+0.94
82DraftKings Inc.4.24%+0.41
83Restaurant Brands International Inc.4.19%–
84Delta Air Lines, Inc.3.99%+1.46
85Rush Street Interactive, Inc.3.97%−0.20
86Target Hospitality Corp.3.83%+0.99
87Bristow Group Inc.3.78%+0.72
88Carriage Services, Inc.3.72%+1.91
89ONE Group Hospitality, Inc.3.71%−0.94
90Black Rock Coffee Bar, Inc.3.67%–
91Xenia Hotels & Resorts, Inc.3.52%−0.87
92STARBUCKS CORP3.50%−0.44
93SERVICE CORP INTERNATIONAL3.47%+1.06
94Gaming & Leisure Properties, Inc.3.41%+1.56
95NATHANS FAMOUS, INC.3.24%+0.71
96Monarch Casino & Resort, Inc.3.21%+1.67
97JIADE LIMITED3.20%–
98Chipotle Mexican Grill, Inc.3.18%+0.86
99ARAMARK3.13%−0.24
100Braemar Hotels & Resorts Inc.3.11%+1.66
101LAUREATE EDUCATION, INC.3.07%+1.80
102Madison Square Garden Entertainment Corp.3.07%+0.43
103Travelzoo3.04%−2.58
104The Travelers Companies, Inc.2.96%+1.20
105KinderCare Learning Companies, Inc.2.90%+0.85
106Texas Roadhouse, Inc.2.88%−0.97
107Las Vegas Sands Corp.2.83%+1.48
108MARRIOTT INTERNATIONAL INC2.69%−0.52
109Wheels Up Experience Inc.2.62%+1.41
110Bally's Corporation2.56%+1.67
111All In FutureTech Alliance, Inc.2.55%+2.20
112flyExclusive, Inc.2.52%+2.19
113REPUBLIC AIRWAYS HOLDINGS INC.2.30%+1.56
114Hilton Worldwide Holdings Inc.2.29%−0.62
115NOODLES & Co2.15%+0.30
116Ryder System, Inc.2.14%−0.75
117Phoenix Education Partners, Inc.2.04%–
118FULL HOUSE RESORTS INC1.87%−0.49
119Warner Music Group Corp.1.84%+0.74
120XWELL, Inc.1.82%+0.45
121Regis Corporation1.81%−1.55
122Yum China Holdings, Inc.1.76%+0.25
123McDonald's Corporation1.72%+0.64
124LiveOne, Inc.1.52%−0.05
125Reborn Coffee, Inc.1.52%+0.37
126Lucky Strike Entertainment Corp1.50%−0.40
127Falcon's Beyond Global, Inc.1.43%+1.36
128Liberty Live Holdings, Inc.1.41%–
129The Walt Disney Company1.14%+0.05
130Global Business Travel Group,1.03%−0.42
131GEN Restaurant Group, Inc.0.84%−1.21
132U-Haul Holding Company0.82%+0.32
133Legacy Education Inc.0.73%−0.26
134Atlanta Braves Holdings, Inc.0.72%+0.20
135CENTURY CASINOS INC0.66%+0.61
136RAVE RESTAURANT GROUP, INC.0.51%+0.36
137Biglari Holdings Inc. Class A0.48%+0.19
138Flanigan's Enterprises Inc0.28%+0.10
139Nomadar Corp.0.21%–
140Good Times Restaurants Inc.0.17%+0.08
141ARK RESTAURANTS CORP0.15%−0.15
142Canterbury Park Holding Corp0.13%+0.10

Reading this table

Sector buckets are our own coarse editorial classification, not the licensed GICS or ICB schemes; only classified companies appear here. The change column is percentage points over 20 twice-monthly reports. Figures are official FINRA disclosures, see the methodology.