Most shorted UK consumer retail stocks
Retailers, marketplaces and distribution, in-store and online. 15 classified United Kingdom companies, ranked by disclosed short positions as of 25 Aug 2026. Sector average 5.00%.
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| # | Company | Short % | 20d (pp) |
|---|---|---|---|
| 1 | WH SMITH PLC | 11.71% | −1.62 |
| 2 | OCADO GROUP PLC | 11.67% | −1.67 |
| 3 | KINGFISHER PLC | 9.89% | +0.29 |
| 4 | B&M European Value Retail PLC | 7.40% | −3.52 |
| 5 | J SAINSBURY PLC | 5.91% | – |
| 6 | BURBERRY GROUP PLC | 5.52% | −0.22 |
| 7 | MOONPIG GROUP PLC | 4.67% | – |
| 8 | THG PLC | 4.50% | – |
| 9 | JD SPORTS FASHION PLC | 2.74% | – |
| 10 | ASOS PLC | 2.44% | – |
| 11 | BOOHOO GROUP PLC | 2.33% | – |
| 12 | Inchcape Plc | 2.18% | – |
| 13 | WICKES GROUP PLC | 1.93% | – |
| 14 | CURRYS PLC | 1.50% | – |
| 15 | SAFESTORE HOLDINGS PLC | 0.60% | – |
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Sector buckets are our own coarse editorial classification, not the licensed GICS or ICB schemes; only classified companies appear here. "20d" is the percentage-point change over 20 trading days. Figures are official FCA disclosures, see the methodology.