Most shorted UK consumer retail stocks

Retailers, marketplaces and distribution, in-store and online. 15 classified United Kingdom companies, ranked by disclosed short positions as of 12 Oct 2026. Sector average 5.24%.

Cite this page

Plain

Short position data for UK consumer retail stocks: FCA, compiled by howshorted.com, position date 12 Oct 2026. https://howshorted.com/uk/sectors/consumer-retail/

Wikipedia

<ref>{{cite web |title=UK consumer retail stocks short position data |url=https://howshorted.com/uk/sectors/consumer-retail/ |website=HowShorted |publisher=howshorted.com (data: FCA) |date=2026-10-12 |access-date=2026-10-13}}</ref>

BibTeX

@misc{howshorted-uk-consumer-retail-stocks-2026-10-12,
  title        = {UK consumer retail stocks short position data},
  author       = {{HowShorted}},
  howpublished = {\url{https://howshorted.com/uk/sectors/consumer-retail/}},
  note         = {Data: FCA, position date 12 Oct 2026; accessed 2026-10-13},
  year         = {2026}
}

Sector trend

The median disclosed position across the sector's classified companies at each reporting date. A median, not a total: percentages of different companies' capital cannot be added, so this tracks the typical member, with the table below showing today's spread.

#	Company	Short %	20d (pp)
1	WH SMITH PLC	11.38%	−0.52
2	OCADO GROUP PLC	10.60%	−1.24
3	KINGFISHER PLC	10.18%	−0.58
4	THG PLC	6.86%	+1.86
5	B&M European Value Retail PLC	6.77%	−0.45
6	J SAINSBURY PLC	6.40%	+0.46
7	BURBERRY GROUP PLC	6.02%	+0.09
8	MOONPIG GROUP PLC	5.87%	+1.35
9	Inchcape Plc	3.64%	+1.10
10	JD SPORTS FASHION PLC	3.55%	+0.42
11	WICKES GROUP PLC	1.68%	–
12	BOOHOO GROUP PLC	1.59%	–
13	CURRYS PLC	1.50%	–
14	ASOS PLC	1.38%	–
15	SAFESTORE HOLDINGS PLC	1.12%	–

Reading this table

Sector buckets are our own coarse editorial classification, not the licensed GICS or ICB schemes; only classified companies appear here. The change column is percentage points over 20 trading days. Figures are official FCA disclosures, see the methodology.